Invest in Basic Martech Knowledge In recent years, disruptive technologies have enabled small business owners and start-up entrepreneurs in all industries to streamline their processes and increase operational efficiency. Acquiring and applying the right technology solutions can go a long way toward lowering long-term overhead and growing the bottom line. Sales and marketing are two […]
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The Extreme Benefits of Outsourcing IT
While one could certainly argue that an article about the benefits of outsourcing IT – written by an IT consulting company – is a case of self-interest at work, the reality remains. If your core business isn’t technology, keeping many of the traditional information technology functions in-house is simply not the most efficient or cost-effective […]
Unlocking All the Levers of Digital Transformation
In 2010, Google Fiber was projected to be a transformative initiative that relied on the Field of Dreams philosophy (“if you build it, they will come”) that lies at the center of some of the biggest debates about strategic infrastructure financing. It was a huge investment to enable a game-changing leap forward for a batch […]